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// The Hairforce in The Financial Times – The Rise of the “Do It For Me” Economy

Posted in The Hairforce in the news

The Hairforce – Lice Assassins were recently featured in a front page article in the Financial Times highlighting the fact that a growing number of people just don’t have the time to deal with family issues like removing head lice from their child’s head. Not only do we save the family valuable time and energy we save you money – unlike the ineffective products which you are paying for time and time again, we are highly effective, guaranteeing to shut the infestation down 100%.

Excerpt from the article:

“Lice Assassins” visiting middle-class homes to hoover nits from childrens’ hair are just one of a wave of services being offered to the cash-rich and time-poor in Britain’s fast growing “do it for me” economy.

Outsourcing life’s less palatable jobs and buying in outside help with child-rearing is rising in popularity in the UK, while the gig economy provides a stream of freelance workers willing to cater for dinner parties, build flat-pack furniture, or teach a child to ride a bike.

The level of specialism is impressive. Consultants can be hired to help parents choose a nursery, advise on potty training or lay fake grass in the gardens of those too busy to mow the lawn.

It comes against a backdrop of steadily growing participation by mothers and lone parents in the workforce, and also forms part of a global trend for consumption of time-saving services.

According to consultants McKinsey, online platforms selling labour and expertise directly to customers will add $2.7tn to the global economy by 2025.

The “do it for me” trend is also helping Britain’s high streets. The number of shops providing outsourced services has risen 22 per cent since 2010, according to the Local Data Company – more than four times the overall rate of growth.

One British entrant is London-based Hairforce Lice Assassins, whose staff will vacuum lice out of a child’s hair, before dehydrating the eggs that remain and combing them out. The service costs £150 for a full extermination.

Founder Dee Wright says that, while her company runs some nit-removal lounges, her “assassins” mostly visit homes and schools. “Families need more support today because mor women work,” She says. “If you can’t be there to help your children with something, then you have to pay for it.”

Written by Naomi Rovnick for FT Weekend

// Recent Evidence Proves Head Lice Products Do Not Work – and Your Consumer Interests are Not Being Protected

Posted in Chemically clearing lice, Lice removal myths

In February 2015 a significant report was published on the effectiveness of 21 head lice products in France – many of these products are also available in the UK. The study ran from 2008 to 2012 and concluded that the head lice product market is ‘swamped with poorly tested and ineffective products’ and called for ‘rigorous efficacy testing, pre-registration and periodic screening and testing of effectiveness in the post-registration period’. The report also complained of insufficient composition disclosure which hinders parents from making a comprehensive allergy check.

Think before you believe what claims are written on the box or bottle, because printing it doesn’t make it true. What this shows consumers is that their best interests are not the manufacturer’s best interests. Under the current regulations families fall victims of both head lice and poorly regulated treatments. People naturally assume that products are checked for efficacy and safety before release onto the market. It’s deeply disturbing when you realise that this is not so.

// Head Lice Are A Risk To Your Health

Posted in Head Lice news, Nits and lice

The significance of Head Lice as a health issue has for some time been pigeon-holed by the Department of Health and Education, as a minor issue. However their thinking ignores some significant facts concerning Head Lice:

  • They are blood suckers and move from host to host in a society that is more mobile and more international
  • Pediculosis, the medical term for an infestation of lice, is a communicable disease and causes serious dis-ease for those who catch it
  • They are commonly known in public health to carry the highly infectious impetigo
  • There is growing evidence and data to show that these parasites carry serious organisms that impact on human health – this link is to a comprehensive list of research findings which gives significant weight to this argument http://www.headlice.org/news/research/index.htm

// Regular Checking for Head Lice is Essential – The Earlier You Find It the Quicker You Will Clear It

Posted in Hand Clearing Lice, Nits and lice, Non-chemical removal

You can’t control what goes on at school, or who your child plays with, or whether others have cleared their child – so you need to stay on top of the head lice threat.

At The Hairforce we recommend that you stay vigilant:

  • Check regularly – we would recommend once a week during term time
  • If you check regularly with a nit comb and they catch something you will get it out of the hair quickly before an infestation takes hold
  • Do not use lice treatments for live infestations as a preventative – they will do nothing
  • Advise your children never to share their hair brush or borrow someone else’s – and likewise don’t share brushes at home
  • The girls really do need to wear their hair back for school…
  • To check effectively use a long tooth metal nit comb and conditioner – we’ve tested lots and think the LiceMeister™ comb is the best – it’s our Lice Assassins weapon of choice. If you want one we sell it along with instructions on how to comb effectively – Arm yourself with a LiceMeister™ in our Comb to Clear Kit™

// Is a Nit Comb Enough to Clear a Head Lice Infestation?

Posted in Hand Clearing Lice, Nits and lice, Non-chemical removal

More and more people are looking for alternatives to chemical laden lice treatments. The wisest option is not to use any of these products or treatments because they have very low rates of effectiveness anyway. Instead, you can just wet the hair with some conditioner and comb it through with a good quality metal toothed nit comb.

This method requires plenty of patience but when used regularly, it works well. When you find an infestation do not comb once a week – you need to comb much more frequently than that to ensure that anything that hatches does not have enough time to mature into an adult head louse.

// Head Lice: Top Tips From the Professionals for Effective Hand Clearing

Posted in Hand Clearing Lice, Nits and lice, Non-chemical removal

Hand clearing head lice can be time consuming, but it is the safest and most effective option. Lice cannot develop immunity to manual removal which it is why it is superior to using the head lice products.

Use a metal comb. Plastic ones may well miss the lice and will not be firm enough to extract the eggs – the nits.

Detangle the hair first with a regular comb before using a nit comb – this will make getting the nit comb through the hair much easier.

Divide hair into small sections. This will allow you to see your progress and help you avoid missing anything.

Use conditioner to allow the comb to pass smoothly. The comb must touch the scalp and be pulled right through the hair and out to the very end of the hair. Wipe the nit comb on some white toilet paper and bin it immediately.

Alternatively, you may want to hire The Hairforce, the UK’s unique nit and head lice clearing service to do all the hard work for you.

 

// Heavy Infestations Make Your Child’s Life a Living Hell

Posted in Hand Clearing Lice, Head Lice news, Nits and lice

At The Hairforce – Lice Assassins we understand that a heavy infestation is overwhelming for you as a parent. Nits (the eggs) build up and so there is a lot of back log to be cleared out, consisting of lots of old as well as healthy nits.  The products will have contributed to the worsening situation. Whilst they pretend to help you the infestation keeps growing and both you and your child’s life becomes a living hell.

To shut down a heavy infestation we get this all out for you quickly and efficiently. Doing that is a labour intensive, dedicated job.  To make it easier for the person we are clearing, two Lice Assassins work together – so we can get this all out quickly.

To help you understand if your child has a heavy infestation this is what they can look like:

Headlice infestation

When infestations get to this sort of level it becomes a pretty impossible task for you to clear out yourself. It is daunting for you, your child will more than likely resist you and it will take you many, many hours and many, many days and often weeks to achieve if you persevere.

These are incredibly rewarding to work on for us – our Lice Assassins relish this kind of clear.  If you come to us your child will leave after the first visit with everything cleared out – an instant end to the anguish you have all learnt to live with.

// Head Lice Can Affect Your Child’s Happiness

Posted in Head Lice news, Nits and lice

Research from the USA has identified that amongst 7-11 year olds having head lice was seen by the individual child as a ‘symbolic failure’, associated with (real and imagined) ridicule and blame from peers. There was a strong association of head lice with embarrassment, sadness and anger, as well as peer rejection and negative labelling:

  • 60% of children interviewed had experienced public humiliation as a result of having head lice
  • 90% reported being teased by schoolmates, parents, and relatives when they had head lice
  • Rejection by peers was the number one concern of the participating children
  • Peer acceptance was greatly diminished for a child who had head lice; and negative labelling often followed the child throughout his or her school life
  • The majority of the children in the study showed signs of diminished self-perception because of this issue. Furthermore, most of the children felt a sense of personal responsibility for having lice, and expressed feelings of being ‘bad’ or ‘dirty’

These are all really good reasons to clear your child of a head lice infestation and not let it go on and on. There is clearly a very real price paid by the child if it is not effectively dealt with. Relying on the products will not protect them from all these things. You need to get all of the eggs out as well as all of the head lice.

All the findings ‘illustrated the intense negative impact that head lice infestations, and the perceptions surrounding infestations could have on children’. These effects can have long term implications into adulthood.

The Hairforce – Lice Assassins, the UK’s unique nit and head lice clearing service back up these findings. Their spokesperson states ‘We see both the physical effects of an infestation on a child and also the emotional price some children pay. When they come to us we shut this issue down immediately so they can get on with their lives. Sometimes you can see the immediate happiness this can elicit. You cannot underestimate the negative effect head lice can have on your child and their everyday lives’.

// Wet Combing Nits and Head Lice – Which is the Best Comb to Use

Posted in Hand Clearing Lice, Nits and lice, Non-chemical removal

There are many nit combs on the market, but the most effective ones for lice have long toothed metal teeth. Plastic combs just don’t get everything out.

The narrow tines work to pull lice and nits through the hair for disposal. At The Hairforce we use the LiceMeister nit comb which a great quality nit comb which doesn’t pull or damage the hair, and the one we recommend. If you may need to buy one then this is available in our shop

// 3 Reasons Professional Head Lice Clearing is the Best

Posted in Hand Clearing Lice, Nits and lice

Not sure if you should pay someone to hand clear your child’s head lice? Taking your child to The Hairforce – Lice Assassins is a good investment.

  1. SAFE – no chemicals, pesticides, dimethicone or treatments of any kind are used. Instead a combination of clever technology and hand clearing ensure that your child’s health is not compromised in any way and the head lice cannot be immune to the process
  2. FAST – 2 appointments, 7 days apart and you don’t have to do anything yourself
  3. EFFECTIVE – guaranteed, 100% shut down of the infestation