The Hairforce
in the news

// The Hairforce in The Saturday Times

Posted in Head Lice news, The Hairforce in the news

hairforce times

The Hairforce was recently featured in a Saturday Times article (click the image for full size) explaining how moms and dads are busier than ever, often with each in demanding job roles. The article goes on to explain how parents in these situations can ease their burden a little by hiring difficult jobs out to professionals, such as the daunting task of lice removal.

We know as we’ve seen it, lice can bring you to your wits end, and sometimes you just need a little help dealing with the little crawlers. Our Lice Assassins have often dealt with the plague of lice themselves through their own children, and love to help others rid head lice from their lives.

If you’d like to use our service, take a look at our list of branches to find the Lice Assasin that’s closest to you.


// Don’t want pesticides in your food? Don’t use them on your head either.

Posted in Head Lice news, Non-chemical removal, The Hairforce in the news

News Shopper spoke to our South East London and Bromley Hairforce branch Lice Assasins Sarah Marcou and Heather Leveton on why we think natural lice removal is the safest and most effective.

The article discusses how people are more careful about what they use these days, including an uprise in wanting to eat organic food without the use of pesticides. If you don’t want to eat pesticides why use them on your kids heads? Our lice assassins use comb to clear and special heated vacuums to get rid of lice and nits (the eggs) over the course of two appointments.

Read the full article here.

// Avoid Collecting More than Candy This Halloween

Posted in Head Lice news

With Halloween comes costumes, and with costumes comes many people trying them on, some of which may have head lice.

According to reports, doctors see an increase in cases of head lice at this time of year, partly down to halloween costumes.

Children tend to try on several costumes and masks at popular pop up Halloween stores and supermarkets, and just one person with head lice can spread them to others who try on the same items.

What can you do to help prevent spreading the head lice to your little ones?

  • Seal costumes or head wear in a plastic bag for two days, as any lice attached should die in 24-48 hours.
  • Put dryer friendly items in the dryer on high for 45 minutes before wearing them.
  • Wearing a swim cap to cover your hair will create a second barrier between you, your costume, and any potential lice.

If you do notice any crawlies going around, make sure to comb them out, and check a week later to ensure an infestation hasn’t taken hold. If you need help with any infestations or want to us to check, contact your nearest Hairforce branch. 

// The Hairforce on BBC Radio Wales

Posted in The Hairforce in the news

We’ve had a few radio interviews lately as school is back in session and parents want to know the low down on lice and nits.

This week our Lice Assassin Beth, from our Wales Hairforce branch, shared lice and nits tips and tricks with Wynn on BBC Radio Wales.

Click here to listen to her clips.

// Your Children’s phones and tablets may help spread lice

Posted in Head Lice news

A small new study from Oxford University Hospitals NHS Foundation Trust found that kids who played on tablets and mobile phones were likely to have had and spread head lice.

Data on 202 children was collected, and of these 45% were said to have head lice in the last five years. Over half the children owned smartphones or tablets with two in five using them for selfie taking. As lice move from head to head, children gathering around devices can help them spread faster and wider than before.

Read more about the questionnaires given and experts findings in the Daily Record article.

// How Effective is Heat in Killing Head Lice?

Posted in Hand Clearing Lice, Nits and lice, Non-chemical removal

It can be very effective if part of a holistic process. On its own it does not guarantee 100% effectiveness. The Hairforce – Lice Assassins dehydrate the nits – the eggs – with controlled heated air using a very specialist machine after they have removed all the crawling head lice. Their machine is cooler than a hairdryer. If you used a hairdryer to do what they do you will burn the scalp. The controlled heated air device delivers an over 95% effectiveness rate, so to cover off that potential under 5% they remove all of the eggs and see you again 7 days later for a second forensic comb out.

With regards to the use of heat many people ask about hair straighteners – can you kill the lice and eggs with them? The problem is that the head lice are on the scalp and the fresh eggs are at the root so either way you will burn the scalp if you use them.

// Wet Combing is a Better Way to Get Rid of Head Lice Than Using the Products

Posted in Hand Clearing Lice, Nits and lice, Non-chemical removal

Wet combing is the recommended way to clear an infestation of head lice. Whilst it can be time consuming it is time well spent. If you rely on the products you will fail as they only have a 20% effectiveness rate if you are lucky.

To wet comb effectively you need to wet the hair with conditioner and then use a fine toothed metal nit comb to systematically clear out all the head lice and nits – the eggs.

The Hairforce – Lice Assassins sell a Comb to Clear kit which fully equips and tutors you in how to nit comb very, very effectively. Alternatively The Hairforce nit and head lice clearing service can clear the infestation for you.

// Talking Lice with Vanessa Feltz on the Radio

Posted in Head Lice news

On Monday 26th September Vanessa Feltz had The Hairforce – Lice Assassins on her breakfast show at 7.50 am discussing Lily Allen and her daughter’s outbreak of head lice she posted on Instagram!  Vanessa was interested in our opinion about whether Lily was right or wrong to post that her daughter had them. We wholeheartedly think it is a good thing.  Sharing with other mum’s normalises the issue and takes that damaging stigma away.  It is also a really good thing to tell others around you that you are tackling it, because then they will also check their child or children – if people don’t know head lice are around then they won’t look.  It is in everyone’s interests to know.  All these benefits make it laudable for Lily to publicise it.  Lily if you need help we are here!

// The Hairforce in The Financial Times – The Rise of the “Do It For Me” Economy

Posted in The Hairforce in the news

The Hairforce – Lice Assassins were recently featured in a front page article in the Financial Times highlighting the fact that a growing number of people just don’t have the time to deal with family issues like removing head lice from their child’s head. Not only do we save the family valuable time and energy we save you money – unlike the ineffective products which you are paying for time and time again, we are highly effective, guaranteeing to shut the infestation down 100%.

Excerpt from the article:

“Lice Assassins” visiting middle-class homes to hoover nits from childrens’ hair are just one of a wave of services being offered to the cash-rich and time-poor in Britain’s fast growing “do it for me” economy.

Outsourcing life’s less palatable jobs and buying in outside help with child-rearing is rising in popularity in the UK, while the gig economy provides a stream of freelance workers willing to cater for dinner parties, build flat-pack furniture, or teach a child to ride a bike.

The level of specialism is impressive. Consultants can be hired to help parents choose a nursery, advise on potty training or lay fake grass in the gardens of those too busy to mow the lawn.

It comes against a backdrop of steadily growing participation by mothers and lone parents in the workforce, and also forms part of a global trend for consumption of time-saving services.

According to consultants McKinsey, online platforms selling labour and expertise directly to customers will add $2.7tn to the global economy by 2025.

The “do it for me” trend is also helping Britain’s high streets. The number of shops providing outsourced services has risen 22 per cent since 2010, according to the Local Data Company – more than four times the overall rate of growth.

One British entrant is London-based Hairforce Lice Assassins, whose staff will vacuum lice out of a child’s hair, before dehydrating the eggs that remain and combing them out. The service costs £150 for a full extermination.

Founder Dee Wright says that, while her company runs some nit-removal lounges, her “assassins” mostly visit homes and schools. “Families need more support today because mor women work,” She says. “If you can’t be there to help your children with something, then you have to pay for it.”

Written by Naomi Rovnick for FT Weekend

// Recent Evidence Proves Head Lice Products Do Not Work – and Your Consumer Interests are Not Being Protected

Posted in Chemically clearing lice, Lice removal myths

In February 2015 a significant report was published on the effectiveness of 21 head lice products in France – many of these products are also available in the UK. The study ran from 2008 to 2012 and concluded that the head lice product market is ‘swamped with poorly tested and ineffective products’ and called for ‘rigorous efficacy testing, pre-registration and periodic screening and testing of effectiveness in the post-registration period’. The report also complained of insufficient composition disclosure which hinders parents from making a comprehensive allergy check.

Think before you believe what claims are written on the box or bottle, because printing it doesn’t make it true. What this shows consumers is that their best interests are not the manufacturer’s best interests. Under the current regulations families fall victims of both head lice and poorly regulated treatments. People naturally assume that products are checked for efficacy and safety before release onto the market. It’s deeply disturbing when you realise that this is not so.